Container customisation for use during the roadshow in presenting the client’s new range of trucks. The container was presented as a closed piece with a very powerful physical presence seen by guests arriving at the event. Once the day began, the container was opened and transformed into a space at the event, in which a workshop was held for all attendees. Painted and printed externally with the brand’s messages and colours. Inside, it housed a multipurpose meeting and/or presentation space for around 10 people, including bespoke furnishings and a projection screen. Designed for being outside, it was air-conditioned with a transparent awning for use even in the rain.