Design and production of the boutique and simulators area. Decoration of the VIP Box and VIP terrace, installation of the grandstand for guests and exhibition of the vehicles in the range. The Renault Trucks presence in the village area of the Jarama Circuit covered over 1,000 m2
The event was held at the Jarama Circuit and lasted two days, during which around 10,000 people had access to the village area of the circuit. m2.
A large inflatable canopy was installed with a boutique for the sale of the brand’s corporate products. The bespoke furnishings were made according to the requirements for the exhibition, with a customer service desk, product displays, textile exhibition area etc. Two open access Renault Truck driving simulators were also installed.
All of this was topped off with the installation of an open access grandstand with the capacity for 250 people, controlled by security personnel, that would provide a privileged location to observe the competition with views of both a straight and a curve.
The back of the grandstand was used to support a large 20 m wide, 6 m high advertising banner, which covered a static exhibition of the client’s vehicles.