For the World Trade Series by Renault, employees of the Renault Factory in Seville were invited to spend a day at the Jerez Circuit to enjoy this motor competition together with their families.
For access to the employees area, they were identified with a personalised bracelet with the WTS brand image and corporate colours.
In addition, to alleviate the heat, guests were given a straw hat, also personalised, which in turn identified all the brand’s employees at the event and turned them into brand ambassadors at the circuit with a very visual and dynamic effect