Official presentation and launch in Spain and Portugal of the new range of trucks, following a complete redevelopment and huge investment in R&D by the brand. For presentation to a target audience: 600 business people in the transport sector. The roadshow format was chosen which would take us to 8 different locations in Spain and Portugal, for 2 consecutive months with different stages of two or three days each, we toured the 8 cities chosen – La Coruña, Asturias, Barcelona, Alicante, Cordoba, Zaragoza, Coimbra and Madrid. Places were chosen that have a special charm and that met a number of prerequisites: space for a static exhibition of 2 tractor trucks, easy access for 4 trailer trucks, with parking and enough space for manoeuvring. Easy and fast access to a motorway on which the dynamic testing of the vehicles could be run with specialised monitors. In addition, spaces for presenting the new range and different training workshops to raise awareness on the new vehicles’ advantages. During the event, guests had the opportunity to get to know the new range and the vehicles’ performance, participate in workshops, test the vehicles personally, accompanied by specialised monitors, connect with people from the brand’s marketing and sales departments and finish up with a magnificent lunch during which they could exchange impressions with other people working in the sector. A brand experience to be enjoyed in first person.